The McConkey Auction Group’s (MAG’s) Spokane, Kansas City and Seattle auctions are utilizing Cognosos’ vehicle tracking software to improve customer service while increasing operational efficiency.

DAA Northwest led the group, installing the Cognosos RadioTrax™ at its 90-acre Spokane, Washington campus last July. Prior to the installation, auction staff and dealers alike occasionally spent hours searching for vehicles that had been test-driven and not returned to their allocated spots. “With RadioTrax, we locate vehicles in seconds,” says David Pendergraft, General Manager. “We did a soft launch of the app in conjunction with our 5,000-unit Rock & Roll Sale last summer. Both dealers and employees were immediately amazed by the time it saved them,” he adds.

DAA Northwest has experienced increased efficiency throughout its auction operations due to the Cognosos solution. “It was surprising to see the impact it had across all departments. Not only outside operations, but also fleet and dealer sales, arbitration and management,” says Pendergraft. RadioTrax has enabled MAG’s dealers to inspect more vehicles, and has also allowed transport companies to pull and remove vehicles more quickly, leading to faster dealership deliveries.

Kansas City and Seattle General Managers Doug Doll and Dave Blake echo Pendergraft’s comments. Blake notes that “RadioTrax gives us the chance to deliver radical customer service to our dealers, corporate accounts, vendors and staff.” Both KCI and DAA Seattle recently added acres of paved consignment parking, so integrating RadioTrax at all three MAG locations was a logical next step. Incorporating the game-changing tool was seamless. Cognosos technical support staff was on-site before, during and after the app went live at each McConkey Auction Group location. “There were no disturbances – only improvements to the auctions’ service levels,” says McConkey Auction Group President & CEO Bob McConkey. “MAG has been a great partner throughout this process,” adds Steve Robb, CEO of Cognosos. He included, “We have enjoyed and appreciated working with an organization that is willing to apply innovative technology.”

Cognosos’ free RadioTrax app is available for Android devices at GooglePlay and for iOS devices in the Apple App Store.

About McConkey Auction Group: The McConkey Auction Group’s three auctions are located in Spokane, Washington, Kansas City, Missouri and Auburn, Washington. The auctions feature dealer-only and public auto auctions, MotorSports, RV and Heavy Equipment sales. All three locations are independently owned and operated members of ServNet, and are powered by Auction Edge.