Cognosos Puts Customer Advocacy at the Forefront; Appoints Greg Carter to Expand Customer Success Program

Industry veteran tapped by Cognosos to drive unparalleled customer advocacy and operational excellence in the RTLS space

Cognosos – a leading provider of real-time asset location solutions – today announced the appointment of Greg Carter as the company’s Vice President of Customer Success. With a proven track record in customer advocacy and operational excellence, Carter brings extensive knowledge and expertise to further enhance Cognosos’ commitment to delivering exceptional customer experiences.

Carter joins Cognosos with nearly three decades of experience in the IoT industry. Having started his career in 1995, Carter has been at the forefront of this rapidly evolving field. With a focus on customer advocacy since 2008, Carter has built a reputation for driving success during periods of growth. As such, he has played crucial roles in setting up and optimizing post-sales operations, deploying and tracking over one million devices worldwide across 100,000 locations over the last 10 years.

“Greg’s appointment as our Vice President of Customer Success signifies our unwavering commitment to providing exceptional customer service,” said Braxton Jarratt, CEO, Cognosos. “His wide-ranging experience and strategic vision will be instrumental in expanding our customer success initiatives and ensuring that our customers derive maximum value from our solutions.”

As Vice President of Customer Success, Carter will be responsible for expanding Cognosos’ Customer Experience Team. His primary focus will be to bolster four key areas of customer success:

  • Field Services: Ensuring seamless on-site installation and deployment of hardware, guaranteeing that devices are precisely where and when they need to be.
  • Program Onboarding: Overseeing project management activities to ensure timely and successful implementation, meeting all deadlines and milestones and attaining value quickly.
  • Customer Support: Providing proactive support and prompt resolution of inquiries, issues, and concerns to ensure customer satisfaction.
  • Customer Success Management: Working with the Customer Success Management team to advocate for and assist customers in continuously deriving value from Cognosos’ products and services.

“Over the last few months, I’ve been focused on how to provide a more comprehensive customer service experience that leverages my 15 plus years working in the field of customer advocacy,” said Carter. “Cognosos technology speaks for itself – and is breaking new ground for its customers in terms of what they can accomplish as a business. The team and I will enable powerful new insights to customers to drive better operational decisions leveraging the Cognosos solution. Successful relationships begin with an understanding of each customer’s unique needs and requirements, and it is with this knowledge that we can drive maximum value for our customers.”

With a background in startups and a passion for empowering teams, Carter is well-equipped to drive customer success at Cognosos. His previous experience includes senior executive roles at Tive Inc., where he served as the Head of Business Operations, and identified and enhanced systems and processes to maximize customer value and experience. As Chief Customer Officer at SmartSense by Digi, he oversaw customer success operations, driving excellence in onboarding, customer support, and supply chain optimization.

Carter joins Cognosos fresh off the company’s successful fundraising round, in which it raised $25 million to solidify its leadership position in asset visibility and intelligence.

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